HELLO!
I'M
VAMSI
DESIGN LEADER
TEXTILE STRATEGIST
BRAND ARCHITECT
Strategic Design Leader with 14 years of multi-disciplinary expertise across Home Textiles, Premium Shirting, and Ready-to-Wear. A visionary architect of creative ecosystems, specialized in establishing greenfield design studios and defining the aesthetic DNA for industry-leading brands. Expert in synthesizing complex design languages—spanning intricate Jacquards, sophisticated Prints, and artisanal Yarn-Dyeds—into cohesive, market-forward collections. Proven ability to lead diverse creative teams in translating global trends into high-impact visual narratives for premium domestic and international markets.
MY KEY SKILLS
OPERATIONAL
INFRASTRUCTURE SETUP
SKU PORTFOLIO MANAGEMENT
MULTI SEGMENT STRATEGY
B2B DESIGN MANAGEMENT
END-TO-END PRODUCT LIFECYCLE
VENDOR ECOSYSTEMS
CATEGROY DIVERSIFICATION
CREATIVE & VISIONARY
STRATEGIC DESIGN LEADERSHIP
BRAND ARCHITECTURE & DNA
MULTI DISCIPLINARY TEXTILE DESIGN
PRODUCT DEVELOPMENT
TREND FORECASTING & ANALYSIS
CROSS FUNCTIONAL TEAM MANAGEMENT
VM & TRADE SHOW MANAGEMENT
PORTFOLIO
Experience
2016-2018
Indocount Industries, Mumbai
2018- TO PRESENT
Senior Manager-Linen Club- Aditya Birla Group, Bengaluru
Lead Design I Product Development
Design Infrastructure: Played a pivotal role in the conceptualization and operational
setup of the centralized Design Studio in Bengaluru, transforming the brand's creative
workflow.
Multi-Segment Portfolio: Orchestrating design strategy for OTC, B&R, and Apparel
segments across both Linen and Premium Cotton businesses.
High-Volume Management: Direct the development of 1,200+ unique SKUs per
quarter for each business segment, ensuring a balance of technical innovation and
market relevance.
Global Trade Leadership: Curated and led exclusive international trade shows and VM
displays in Dubai, Colombo, Vietnam, Bali, and Kuala Lumpur to expand global
footprint.
Creative Direction: Steering seasonal brand campaigns and catalogs from initial
concept to final product photography, ensuring a cohesive visual narrative.
People Leadership: Mentoring and managing a cross-functional team of 7 designers
distributed across Bengaluru and Kolkata hubs.
Manager- Design​
Lead Design I Branding
​Product Incubation: Developed seasonal curative bedding collections, successfully
launching the 'Boutique Living' brand into the premium home textile market.
Market Engagement: Organized and executed large-scale trade fair presence at HGH and Bharat Tex, enhancing brand visibility with domestic and international
stakeholders.
Brand DNA: Formulated comprehensive branding strategies, including
e-commerce aesthetics and innovative packaging solutions for diverse product
categories.
Strategic Sourcing: Established a robust vendor ecosystem for high-end marketing
collaterals and premium product packaging.
2015-2016
NSL Textiles, Hyderabad
Manager- Design
-
Creative Strategy: Managed key seasonal design directions and exclusive collections for Yarn-Dyed and Print categories.
Account Leadership: Partnered with top-tier global clients including Levis, Mufti, Arvind, and ABFRL to deliver bespoke textile solutions.
Category Expansion: Pioneered the introduction of Women's and Kids' wear collections, successfully diversifying the corporate product portfolio.
Technical PD: Collaborated with factory teams to oversee desk-looms and strike-offs, ensuring technical accuracy in rapid prototyping.
2012-2015
Creative Portico Pvt. Ltd., Mumbai
ExecutiveDesigner
​​Trend Forecasting: Developed seasonal concepts for flagship brands Portico and Stellar, grounded in global aesthetic trends.
Visual Merchandising: Led the end-to-end VM strategy and implementation for national EBOs and MBOs.
Systemic Design: Revolutionized brand communication and packaging standards that continue to serve as the brand's foundation.
CONTACT
Please drop your details here to contact me.
or
connect with me on below email or call.
​
Ph: +91 902 996 8782
+91 767 667 8365
